Tone of voice. Brand messaging. Website copy. Packaging copy.
In collaboration with UX Creative
Itch is a pet brand with a difference. They wanted to stand apart from clinical and over-cute competitors. So I developed a no-nonsense tone of voice that doesn’t shy away from the highs and lows of being a pet parent. Bold brand messaging that gets tails wagging, fighting fleas and ticks with a kick of fun and a dose of humour.
Angela Barlow writes 